Why Is Digital Marketing Important? - Eminence Core Solutions LLP

Why Is Digital Marketing Important?

Nowadays, many companies around the world are tightening up and are striving for more sustainable marketing and advertising.

In the end, companies and businesses recognized the importance of digital marketing and began to invest in it. But here’s another ball game: is digital marketing only for marketing professionals? The answer is no.

The role of digital marketing goes beyond brand awareness and hardcore advertising. Companies and individuals have recognized their importance in the current scenario. They use these skills to better connect with the market, build a reputation and online presence, and stay one step ahead of the competition.

In Short:

This blog shows the concrete reasons why entrepreneurs or individual entrepreneurs, specialists or students need digital marketing today. Its importance is currently exercised by many small and medium-sized business owners.

This encourages them to create the necessary links, create links to popular industry websites such as Just dial, Alibaba or India MART and to address many relevant requests to get them started.

In addition, many of them have switched to the e-commerce model and have made good profits. Now let’s talk about companies that do not use products and cannot be listed on these wholesaler websites.

How would you benefit from digital marketing?

What is Digital Marketing And Why Is It Trendy?

  • Every small business has a special target group that is active on certain digital channels. Say for example, even if you describe your company as a comparatively less popular small restaurant.
  • We can always say that a good social media strategy and maintaining a clean profile in food rating apps are the best bets to manage your ratings, get more brand names or PTAT (commonly known as People Talking About This), offer customers discounts that tweet on your food seal, or click on the photos and give your opinion on one of the online platforms.

It’s about building a base and increasing visibility!

  • In digital marketing, you will learn how to build, expand and maintain your brand’s online reputation on all relevant digital platforms (so-called online reputation management).
  • Today, businesses thrive on online presence, reviews, and customer referrals. It is so popular that even the oldest companies take online reviews very seriously.
  • Many companies and brands invest a lot in maintaining good reviews and converting bad reviews to good reviews by targeting customer requests on various online platforms.
  • An essential part of the knowledge of digital marketing is, therefore, to maintain the reputation of your brand online, apart from marketing and creating hype around your name.
  • Regardless of the industry, the type of product, or the type of service your company operates in, online reputation management is an extremely important task that a digital marketer needs to do to maintain a good reputation in the industry online.

Importance of digital marketing for entrepreneurs:

Now let’s talk about individual business owners.

Regardless of whether you have a small facility or a medium-sized company, you can adapt your digital requirements and use digital marketing according to your criteria.

Suppose you have short-term counseling or some other non-traditional and non-B2C industrial service. Also, keep in mind that you are completely B2B, and you may be more focused on building your network and contact base through LinkedIn.

So focus on your online reputation by actively participating in the Quora discussions. , target your client companies with a portfolio of Google ads, market through promotional emails, etc.

Consumer companies are doing well these days thanks to social media platforms like Facebook and Instagram, but few B2B companies have these options, Digital marketing also has many options for you.

Top 10 reasons why you need digital marketing:

At one point, online marketing was just a new way of marketing. It opened a new form of media to market goods and services. However, in recent years, the importance of digital marketing has changed.

Digital marketing is now an integral part of what a company is to its customers.

It is no longer enough to have a website or start a non-targeted advertising campaign. You don’t have integrated digital marketing strategies that are suitable for your company? That’s why time works against you.

As the Internet mixes with everything we do, the importance of digital marketing becomes crystal clear.

Let us see why your company needs digital marketing to grow and succeed.

1. Reach people where they spend their time and money.

  • In 2019, an average internet user has at least 7 social media accounts.
  • 97% of American adults under the age of 65 are on social media at least once a month. The vast majority take part in it every day. Social media are very preferred as a means of customer service.
  • Although 89% of corporate customer messages are ignored.
  • 22% of the world’s population is on Facebook. In the United States, 62% of the people are there. 76% of Facebook users and 51% of Instagram users participate daily.
  • 30% of people on social networks mention a particular brand when referring to milestones in their lives. Generation X is slightly more likely to interact with a brand on social media than Generation Y.
  • The current trend is that the average person spends more than 2 hours a day on social networks. Young people take an average of 9 hours.
  • Social media is integrated into everything they do, from school to work to entertainment and pastime with friends.

Social media is where people are. But do people buy things there?

  • One of the top ten reasons why people say they are on social media is buying products that they are promoting. They spend around 37% of their time interacting with branded content on social media.
  • 57% of millennials say social media has made the ads they see more relevant to them. 48% of people say they made their last online purchase directly from a Facebook ad.
  • But only 45% of marketers believe that their efforts on social media will pay off. There are definitely winners and losers on social media. Having a profile and sharing content from time to time is not enough. You need a social media marketing strategy.
  • If you understand how to maximize your return on investment in social media advertising, you will win a lot.
  • Social media marketing and advertising are only part of digital marketing. But it is very important. In this article, we look at many types of online marketing methods. This shows how important digital marketing is for your company.

2. Level of competition for small businesses

  • You have already seen it. A huge company like Walmart comes into town and destroys hundreds of local specialty shops. Starbucks comes and the corner shops close with coffee and bagels.
  • We saw the online equivalent on Amazon. It’s hard to compete with the awareness or the millions they spend on marketing and reputation management.
  • Here the importance of digital marketing shines as a ray of hope for small businesses. The same applies to stationary, e-commerce and own brands. Digital marketing enables small businesses to take a leading position, for example as a customer, which we have used to overtake Amazon and Lowe through our AdWords services.
  • With digital marketing, small businesses can compete with a much smaller advertising budget. If managed effectively, the laser can control where and how they spend their money. When you have that kind of control and data to help you make decisions, make it smarter.

3. More targeted

For example, if you advertise in a magazine, be sure to target it. You know whether your target group is reading this post. You have some control over location and size. You control the message in certain publisher directives.

This ad can reach over a million readers.

  • But what percentage of this million is your goal? A particular fashion magazine could have a demographic population of 59% of women between 35 and 55 years of age.
  • They may have had a college education. And you know that they are interested in the type of fashion described in the magazine. But it’s huge demography.
  • One of the gifts that digital marketing has given us is the ability to break down huge demographic data. Reduce them to very targeted groups to focus on a specific type of person.

Who is this person? This is the person who is likely to buy what you are selling.

When you target at this level, you create an ad that is very relevant to your target market. Because it is so relevant, it connects to a level that more general advertising cannot. This connection gives him the opportunity to influence decisions. They do it without boring traditional advertising techniques. The same ad will not appear a thousand times over a month. Or interrupt the program again and again.

How can you target audience with digital marketing? You will probably be surprised.

Take the example of search engine advertising. This includes AdWords. With this form of digital marketing, you’re targeting people who do Google research. Search results now account for around 64% of website traffic on the Internet.

For companies with a strong focus on SEO (search engine optimization), up to 80% of the hits come from search results.

With search engine advertising, also known as PPC (Pay-per-Click), you can position yourself at the top of the search. This is also the case if your website is not displayed organically here.

Search engine advertising allows you to target people with very specific content:

  • Challenge
  • Aim
  • Job
  • Level of education
  • Buying behavior
  • And much more

To do this, bid on search queries that represent these specific goals. Create ads and landing pages to convert this traffic.

You can also limit your target group with social media advertising. Use the data collected about their users. For example, tell Facebook that your ad should only appear to people with a particular behavior, interest, location, or other current ID.

You’re not spending thousands on a single ad. And you can run ads indefinitely. So you can easily edit this ad to connect with different groups of people. You have no control over who sees your ad with a different form of marketing.

4. Can be hyper-customized

We have just started to discuss the importance of digital marketing for targeting. With email marketing, another important part of digital marketing, you can almost target the individual level.

We call this “segmentation”.

In some cases, you can actually access a single level. Marketers call this “personalization”.

72% of consumers prefer companies to use email to communicate with them. This gives people a sense of control, which makes it easier for them to sign up for your emails and shop with you. If they don’t like what you send them, they can simply unsubscribe.

But if you send them highly relevant content, they’ll stay on your list and keep shopping. You can see where digital marketing is for a customer for life.

There are basic programs that let you automatically add a person’s name or certain information to an email. However, it is a much more advanced approach that has proven its ability to deliver results for our customers, such as B. the improvements in the following table. It is the segmentation, automation, and personalization of emails.

With segmentation, you collect data about each email subscriber. You use this data to subdivide your list according to certain characteristics or behaviors that were identified in the analysis. After sharing, send any segment content that is most relevant to that segment.

If it is not relevant, do not send it to him. If you can make minor changes to the content to make it more relevant to another segment, you will reach more people.

With automation, you can send this content at the optimal time to achieve the desired result. This eliminates the repeatability of the process.

You will find out what this optimal moment is for you when you collect data. This time can be immediate. It can be a specific time of day. He can send one message before another.

Finally, you have the adjustment. You recognize a person on an individual level. You can recommend the best products to them because they know the purchase history. They confirm that they have just visited your website and left their shopping cart. You refer to them by name. You have the feeling that you respect their individuality.

Although these are three different things, they work when you work together.

The power of segmentation, automation, and personalization

According to extensive data from MailChimp, subscribers are 14% more likely to open segmented emails. They are 101% more likely to click a call to action in the email. The segmentation reduces the bounce rate by 5%. There is a lot in email marketing. It reduces the churn rate by around 10%.

But what about sales and earnings? Segmentation looks like a lot of work. Does it have a return on investment to justify it?

Aberdeen Research Firm has found that conversion rates increase by 10% with segmentation. But not only the conversion rates are higher. People who receive segmented email spend more. The segmentation increased the sales of marketers by 760%.

Companies that use automation to send these emails at the optimal time increase their conversion rates by an average of 50%. Automated emails are 70% more likely to open and have a 50% higher click rate.

A study found that companies using automation were 133% more likely to send highly relevant content. In a classic email campaign, 75% of sales come from the segmented portion of the campaign. The rest comes from a general email.

It is this relevance that achieves such results and further demonstrates the importance of digital marketing for a company. 81% of people who receive personalized emails based on previous purchases buy again.

However, segmentation and automation are not something a small company can do alone. These require an investment in advanced tools that require a lot of monotonous, repetitive, and time-consuming work.

These programs are essential for effective segmentation. But they’re often unaffordable for a small business. Another advantage is working with a digital marketing company. It can bear the costs while you benefit from these advanced technologies.

Successful companies are increasingly using segmentation, automation, and personalization.

5. More advanced analyzes

What do you really know about the performance of a television advertisement? You can determine the best times for the ad to appear and the best frequency for testing. You can create a discussion group to analyze the data. In general, however, you only know the size of the agency and whether it has increased response, increased sales or achieved a similar marketing goal.

Let us now consider the importance of digital marketing in comparison.

With digital marketing, you know the following information about your ads and users:

  • If they interacted with it
  • If they liked it
  • If they stayed there
  • If they shared it with a friend
  • If they initiated another action
  • If there was a sale on the street (it is important to decide how to spend the best)

You’ll also learn a lot more about the people who interact with this ad:

  • Who is most interested in your ads?
  • What they like
  • What makes them more likely to act
  • Who is easiest to convert
  • Who spends more
  • What are you doing online?
  • What websites do they visit that link to yours?

All of this is relatively easy to understand with free analysis software such as Google Analytics. Or you can get even more information with paid tools. Use what you’ve learned to cut costs when you don’t see a return on investment. Increase your spending and efforts to get the best results.

Further, optimize your campaigns to optimize your results.

You can choose to spend money on traditional marketing at any time. Many companies want to have a mix in their marketing plan. In this case, the importance of digital marketing is to know how much you know about your customers and what effects other marketing methods have.

6. Easy to scale and adjust

As with any marketing, an initial investment is required to maintain traffic. However, the importance of digital marketing to small businesses becomes very clear when you see how easy it is to develop and adapt as your business grows.

For example, for social media campaigns, display ads, and search ads, you can choose a daily budget. You know exactly how much this campaign will cost you.

Now you see amazing results. You don’t need to enter and renegotiate an ad slot to continue running ads. Your advertising will continue without interruption. If you continue to convert this traffic, you will simply increase your daily expenses and earnings.

If you’ve received a large order from a customer and need to return to avoid delays, it’s just as easy.

If something doesn’t work in your marketing, you don’t have to wait for the advertising contract to end. You don’t have to start from scratch.

You have the power. Make this small change and restart the ad.

The importance of digital marketing lies in the fact that you can get results instantly. Analyze data and make changes quickly to reduce unnecessary ad spend and revenue loss.

This shows us how profitable digital marketing is for a small business.

7. Better return on investment

  • The highest ROI of any marketing method observed till now is the Email Marketing method. It can achieve an enormous return of 3800%. This is equivalent to sales of $ 38 for every $ 1 spent. Approximately 20% of companies see a return on investment of $ 70 to $ 1.
  • Email marketing is a conversion machine. However, you need a way to compile your mailing list with qualified subscribers. After that, you need to deliver the best content to the subscriber’s inbox.
  • This is usually achieved through a combination of social media marketing and content marketing. However, these marketing methods have an impressive ROI of their own.
  • Content marketing can generate 3 times more leads than 62% less than traditional marketing. Of course, when we say “drive,” we’re not just talking about website traffic. These are people who are very likely to buy your product and become loyal customers if you have this relationship.
  • The return on investment from social networks can be indirect at times. However, a Forbes study found that companies that use social media outperform 78% of companies that don’t use social media. IBM has found that social media benefits are 7 times more likely to become paying customers. More conversion opportunities also mean that you spend less money converting people who never become paying customers.
  • As a small company, profitability is a top priority. You should be able to stretch those dollars as you grow your business. Every dollar spent counts. You should know that this will have a positive impact on your investment.

This is the importance of digital marketing for small businesses.

8. Adapts to today’s buying behavior

  • 88% of respondents consider online reviews to be an important part of their buying decision.
  • 23% of traffic comes after reading a good review on the internet.
  • The average American spends more than 24 hours a week online. For Generation Y and Generation Z, 10 hours a day is the norm. This includes internet time at work and at school.
  • 47% of millennials and Generation X don’t watch traditional television. And 22 million people had terminated their cable at the end of last year. Sales of magazines and newspapers continue to decline by around 16% a year.
  • On the other hand, more than a trillion online searches are performed each year. Google holds the monster’s share with 3.5 billion of these requests. Every day, 8 billion videos are viewed on Facebook, most of them from companies.
  • In fact, most consumers today tend to search for products, services, or whatever they want online. Most of them are also impatient and will not exceed the first 5 pages of the search results. So you shouldn’t be satisfied with just being online. You have to be ahead of your competition.
  • This is how SEO works for your company. If your website is well optimized, users can easily find it by looking for a keyword relevant to your brand.
  • The modern sales process begins online, from restaurants and doctors to accounting software and basic products.
  • Whether it’s something a friend has shared on social media, the result of a search query, or an email newsletter they’ve received in their inbox, it all starts here.
  • The more your company is integrated into the customer’s online experience, the easier it is for you to develop your company.
  • You need an online presence to be relevant to the vast majority of customers.

Be relevant online

To be relevant online today, you need to:

  • Have a user-friendly website.
  • Invest in SEO to appear in the search results of certain keywords
  • Have at least one active social network profile in which you interact with customers
  • Certain paid ads like AdWords, Instagram or sponsored tweets. It is impossible to find yourself online without certain paid media.
  • Reputation Management. Know what people are saying about you. Request more ratings. When asked about their opinion, most people gave a positive opinion. If not asked, only dissatisfied people tend to write reviews.
  • Integrated contact points. All the places where you are online must work together. Involve your target customers online and in your shop if you are a stationery company.

9. How people prefer companies to reach them

  • People are fed up with traditional advertising. They learned that they had a choice. 20% of 16 to 34-year-olds use an online ad blocker. Most people flee from websites where annoying invitations and advertisements appear when they get to the page.
  • They choose to consume media that do not force them to advertise.
  • It sounds clichéd. But people want respect. They want someone to provide them with information that will help them make informed decisions. They want to buy from brands that like what they like. They want you to take part in their conversations.
  • The importance of digital marketing is that you can market people in a way that shows respect and appreciates them as people.

10. Integrates marketing with mobile technology

  • IBM studies show that mobile transactions grow a remarkable 35% year over year. But it’s not just about the actual purchases and sales on the phone.
  • More and more people are using their mobile phones as a kind of augmented reality that overlays a company. They display ratings and product information in your store. You can order online or contact customer service.
  • A selfie they take in your store becomes an advertising opportunity for you. You can write a notification for yourself before you leave your office.
  • Integrate the mobile experience with the physical experience. The better your company uses these opportunities, the better.
  • Send a warning to let someone know that something that they are interested in is being sold in this passage. Use the physical behavior of the store as followed by the phone (with permission, of course).
  • Send other relevant offers. Invite someone to visit the store if the geographic location shows that they are nearby.

The importance of digital marketing for your company

It’s clear. Companies in the modern economy need digital marketing to be competitive. Customers are online there. Here they prefer you to reach them. The modern buying process starts here online.

Frequently Asked Questions

Ans: The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other benefits of digital marketing include increasing brand loyalty and boosting online sales.

Ans: Digital marketing allows you to use content to connect with customers. The advantage of the content is that it allows you to speak more and express more. It is, therefore, an effective way to send a clear message and attract huge traffic to the website in order to increase sales.

Ans: Definition and examples. Digital marketing is the marketing of goods and services via digital technologies. The Internet, for example, is a type of digital technology. Digital marketing also includes marketing products and services using display advertising, cell phones, and other digital media.

Written By Kajal Bhagat (Digital Marketing Executive)

Categories: blog
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